About Maguar

Founded by
entrepreneurs.
For entrepreneurs.

Our founders have built and successfully grown software companies. At the same time, they have gained many years of investment experience—at HgCapital and Triton. We bring this complementary expertise and wealth of experience to every partnership—with curiosity, creativity, and a commitment to creating sustainable growth together, not just returns.

Our Story

How it all began

When we started building something new together in 2019, one simple question loomed large: Does the DACH region really need yet another private equity fund? The honest answer was clear—probably not. What the DACH region does need, however, is a tech investor who truly understands software and specifically supports founder-led B2B software companies as they take their next step toward scaling.

That's why we founded Maguar.

The People Behind Maguar

We know both sides of the table
— and have sat on both of them.

01

Maguar is a partnership of founders, operators, and tech investors—people who understand both sides of the table.

On one hand, there’s more than 40 years of CEO and operational experience in software—ranging from building and successfully exiting an EdTech company to scaling a legal tech market leader, and developing an HR software platform from a mid-sized company into a major market player.

On the other hand, he brings more than 35 years of transaction and investment expertise, with a clear understanding of how to turn a solid foundation into an even better company.

For us, people are the driving force behind our business activities.
Markus Schunk, Maguar

What Drives Us

A passion for technology. Respect for small and medium-sized businesses.

02

What unites us is a passion for technology and respect for what founders and family business owners have built. We speak their language—because we’ve been in their shoes ourselves. Not as just another financial investor, but as an entrepreneurially minded tech investor who rolls up our sleeves and works alongside the teams to create sustainable value.

Maguar is not a passive investor; rather, it provides genuine expertise and experience—since the partners themselves were once entrepreneurs and CEOs.
Matthias Ick, Maguar

What this means in practice

Consistency is no accident.
It is our promise.

03

Focus over breadth—exclusively B2B software, exclusively owner-managed companies, exclusively situations where we can be the best long-term home—both strategically and on a human level.

Nothing has changed in this regard to this day. What has changed is the pace at which software is evolving—and with it, our mission to actively shape the holistic AI transformation together with our portfolio companies.

Our Values

Our Values
form the foundation

What binds us together as a team and shapes our partnerships can be traced back to four principles.

Value 01
Human

We put people and relationships at the center of everything we do—with respect, candor, and on an equal footing with founders, management teams, and colleagues.

Value 02
Responsible

We think long-term like founders, take responsibility for our decisions and results, and consistently lead by example.

Value 03
Fair

For us, fairness isn’t just a cliché. We keep our promises—to founders, investors, and partners alike. We’re convinced that sustainable partnerships can only be built when both sides benefit.

Value 04
Ambitious

We set high standards for ourselves and our portfolio companies, and we are not satisfied with “good enough” when “very good” is within reach.

Not Just Words

How We Act—not as a promise, but as a mindset.

What you can expect from a partnership with Maguar—real commitments, not just presentation slides.

The Team at Maguar

From analysis to implementation, from strategy to day-to-day operations—our team brings together the perspectives needed to help B2B software companies grow.


Chairman

Gunter Thies

Gunter Thies

Co-Founder / Chairman

Our Experience
Woman in a meeting with a laptop.
Governance Risk Compliance
Integrated GRC platform for multinational organizations
Woman on the phone with her laptop
Legal Tech
Exited
Integrated software for the digital transformation of legal work
A man in safety gear holding a tablet
Workforce Management Tech
Smart Shift Scheduling for the Industry of Tomorrow
A busy street with neon signs
Media Technology
Global software platform for intelligent, scalable digital signage.
A woman shakes hands with a man.
Fin Tech
Industry-specific software for leasing, lending, and factoring providers, as well as IT services
Woman presents data to the audience
HR Tech
Exited
Software for data-driven organizational decisions in HR
3D model on a laptop screen
Construction Tech
End-to-end CAD/CAM software for industrial timber construction
Two people are discussing something on a tablet.
HR Tech
Employee listening software for strategic HR management
Two people are working at a table.
HR Tech
Smart time tracking and workforce intelligence for the mid-market
Two people in conversation, in a professional setting.
HR Tech
Integrated HR software for the German mid-market

Ready for the next phase of growth?

Maguar is THE investor and partner for B2B software companies in the DACH region—with a clear strategy, operational experience, and a true entrepreneurial spirit.

MAGUAR Capital