Time tracking was the beginning. Workforce Intelligence is the future.

One of the most important aspects of the partnership was ensuring a smooth leadership transition. Bernd Pichlbauer gradually stepped back from day-to-day operations and moved into a strategic role on the Board—not through an abrupt handover, but as part of a carefully planned succession process.

The new leadership team consists of Christoph Lückl as CEO, who has grown with the company since joining in 2021; Michael Mauthner as CTO/CPO, who has been with TimeTac almost from the very beginning; and Ernst Stelzmann as COO & CFO, responsible for professionalizing operations and leading the company’s first debt financing. Supported by new leaders across sales, marketing, and infrastructure, TimeTac is now organizationally equipped for its next phase of growth.

As the business scaled, its existing structures needed to evolve. Finance was professionalized, reporting and KPI management became significantly more data-driven, and the company’s technology stack was enhanced with enterprise platforms such as Microsoft Dynamics and HubSpot. This wasn’t simply an infrastructure project—it created the foundation for greater transparency, more reliable forecasting, and stronger operational control.

At the same time, the commercial organization was strengthened. Sales and marketing were further professionalized, new leadership roles were introduced, and forecasting and sales operations became increasingly data-driven. Variable sales compensation was also introduced for the first time. The real progress, however, wasn’t simply more activity—it was the creation of a far more scalable and repeatable go-to-market model.

TimeTac’s growth extended well beyond its established DACH home market. Organically, the company entered Spain, where regulatory changes created attractive market tailwinds. Inorganically, the acquisition of Timeular broadened TimeTac’s technological capabilities and commercial offering. Together, these initiatives significantly expanded the company’s strategic reach—geographically, functionally, and across new customer use cases.

At the product level, TimeTac continued to evolve its platform. With TimeTac Next+, the company is investing in its next generation of products, while the Timeular team contributes deep expertise in automated tracking and AI-powered product development. As a result, TimeTac is evolving beyond traditional time tracking into a broader, more intelligent workforce management platform.