Maguar Acquires Navori Labs, a Global Leader in Digital Signage Software

Munich, Germany, 31 January 2025 – Maguar, the German tech investor specializing in B2B software investments in the DACH region, is pleased to announce its majority investment in Navori Labs, a globally recognized innovator in digital signage software and computer vision solutions. Headquartered in Lausanne, Switzerland, Navori Labs has delivered innovative, mission-critical solutions for over 26 years, enabling businesses worldwide to optimize operations, boost sales, and drive engagement.

Navori Labs’ advanced digital signage platform empowers businesses to seamlessly create, manage, and display multimedia content across screens. As an industry leader, it broadly covers sectors like retail, quick-service-restaurants, corporate communication, and transportation. Navori Labs’ solutions are distributed through a global network of partners, including distributors, operators, and resellers, across more than 150 countries.

Maguar is excited about partnering with Navori Labs to support its continued growth and strengthen its position as a global leader in digital signage software. Building on Navori’s impressive historic growth, the investment aims to expand its market share, deepen customer relationships, and support strategic acquisitions across the Americas, Europe, and the Asia-Pacific region. The highly fragmented market presents significant opportunities for accelerated growth, both organically and through targeted acquisitions, to extend Navori’s geographic footprint and broaden its product offerings.

Matthias Ick, Founding Partner at Maguar, remarked: “We are thrilled to welcome Navori Labs to the Maguar portfolio. Navori’s exceptional track record and innovative solutions have positioned it as a clear leader in the digital signage market, and we are excited to contribute to its next phase of growth through resources, our network and our deep software expertise.” Johannes Losbichler, Partner at Maguar, added: “Navori Labs’ unique combination of advanced technology, global network, and strong market presence aligns perfectly with Maguar’s vision. This partnership is a testament to our confidence in the company’s ability to scale and thrive in a dynamic market.”

Jérôme Moeri, Founder and CEO of Navori Labs, shared his excitement about the partnership: “Maguar’s expertise and strategic approach align perfectly with Navori Labs’ ambitions. Their support and shared commitment to innovation make them an ideal partner for our growth journey. I am excited to remain actively involved during this transition to a broader management team and look forward to achieving our shared goals, continuing to deliver exceptional solutions to our customers.”

On the buy-side, the transaction was advised by PwC (Financial Due Diligence), valantic (Commercial and Technical Due Diligence), Hogan Lovells (Legal), Goodwin (Legal Financing), KPMG (Tax and Structuring), Holtara (ESG), and Houlihan Lokey (Financing). Debt financing for the transaction has been provided by Kartesia.

Navori Labs received legal advice from Kellerhals Carrard.

About Maguar

Headquartered in Munich, Germany, Maguar was founded in 2019 by Matthias Ick, Gunther Thies, and Arno Poschik. Maguar focuses on investments in small and medium-sized B2B software companies in the DACH region. The Maguar team possesses strong entrepreneurial and extensive management experience in the technology industry, with more than 35 years of experience as software CEOs and over 20 years in the private equity industry.

About Navori Labs

Founded in 1998, Navori Labs is a Swiss innovator and global leader in digital signage software, computer vision, and AI-driven marketing analytics. Supported by a team of highly qualified engineers, Navori Labs develops professional-grade software designed for scalable deployment, optimizing business communication across industries and delivering effective, impactful messaging to audiences worldwide.

For more information, please contact:

Matthias Ick
Maguar – Founding Partner
Email: mi@maguar.com
Homepage: www.maguar.com